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Deepfakes and chatbots: what Europe's new AI transparency rules change for you

A clip of a familiar face, a voice, an endorsement that never happened. It spreads faster than a denial. Since 2 August 2025, Europe has had a legally binding answer to the question every viewer now asks — is it real? But the part that matters day to day is not the legal article; it is what you should now look for in your feed, your chatbot window and your own content.

For most people, the EU AI Act sounds like a distant Brussels document full of risk categories and compliance deadlines.

September 8, 2026 Miriam Česáková
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