From per-user licenses to unlimited capacity

Enterprise software for the past thirty years has operated on a simple principle: one user = one license = one price. The more employees, the higher the bill. Salesforce, Microsoft Dynamics 365, HubSpot — they all play by the same rules. On May 27, 2026, Creatio decided to completely rewrite that equation.

The new Unlimited Enterprise model removes the structural limitations of traditional enterprise software and allows companies to scale operations across people, AI agents, workflows, and applications without restrictions. The platform, which has served thousands of customers in more than 100 countries, is now saying: no more limits.

"Traditional enterprise software was built for a different era," explains Katherine Kostereva, CEO of Creatio. "In the age of AI, it's no longer about how many users or workflows the platform supports, but about how much work the organization can actually get done. Unlimited Enterprise shifts the model from access to execution."

What Unlimited Enterprise specifically offers

The model rests on five pillars that reflect how modern companies operate in 2026:

• People and AI agents collaborate on a single platform — alongside classic human-driven workflows, fully autonomous agentic processes run in parallel
• CRM and industry-specific workflows — sales, marketing, and customer service powered by AI agents
• AI-native engine and no-code tools — a combination of AI coding agents and visual no-code designers for rapid development
• Unlimited growth — no restrictions on users, AI agents, workflows, and applications
• Enterprise governance — management, orchestration, and oversight of agents at the enterprise level

In practice, this means a single Unlimited plan that includes the entire Creatio platform with all CRM products, including an unlimited number of users, custom AI agents, applications, workflows, and API calls. For comparison: with Salesforce, you pay for each user separately — with hundreds of employees, the costs quickly climb into thousands of dollars per month.

Who is behind Creatio and who uses it

Creatio is no startup newcomer. The Boston-based company has a valuation of $1.2 billion, 550 partners in 100 countries, 25 local offices, and regularly ranks as a Leader in the Gartner Magic Quadrant for B2B marketing automation. Customers include Nasdaq, AMD, Colgate, MetLife, Vodafone, E.ON, Sixt, and the City of Boston.

The platform combines CRM, no-code development, and agentic AI into a single environment. Unlike Microsoft Copilot, which adds agentic capabilities to the existing Office 365 ecosystem, or Salesforce Einstein GPT, which layers AI on top of traditional CRM, Creatio builds AI into the very core — agents are not an add-on, but an equal part of the platform.

What this means for Czech companies

Creatio has global reach and can be deployed in the Czech Republic and Europe. The platform operates in compliance with GDPR and European regulations, which is crucial for Czech businesses. Customers such as Raiffeisen Bank demonstrate that the platform works well within the European banking environment.

For Czech mid-sized and large companies considering the adoption of agentic AI in business processes, this represents an interesting alternative to the American giants. The Unlimited model eliminates a typical problem — namely that with every new employee or AI agent, the licensing bill grows. For a company with 500 employees looking to deploy dozens of AI agents across departments, the cost difference compared to traditional per-user models could be dramatic.

The downside for now is that the platform is not localized into Czech — interaction with the interface is in English (or in other supported languages such as German, French, or Polish). For the Czech market, where the language barrier still plays a role in enterprise software, this can be an obstacle — especially for companies where not all employees have a working level of English.

The end of the per-seat licensing era?

Creatio is not the first to experiment with an unlimited model. In 2026, we are seeing a broader trend: GitHub Copilot shifted from an unlimited model to a limited one (Copilot Max at $100), DeepSeek V4-Pro is maintaining API prices at a 75% discount compared to competitors, and OpenAI itself admits that current ChatGPT pricing is not sustainable long-term. In contrast, Creatio is choosing the opposite strategy — instead of adding restrictions, it is going the route of unlimited access.

For the CRM and workflow automation market, this represents a bold move. If Unlimited Enterprise catches on, it could pressure Salesforce, Microsoft, and others to rethink their pricing models. For enterprises that are expanding in the agentic AI era not only with people but also with autonomous digital workers, the unlimited model makes more and more sense.