What Rubrik AI can do and why the word "agentic" is key

Unlike most AI features you find in security tools today — typically a chat-based assistant interface over data — Rubrik goes a step further. Its Agentic Mode connects two key products of the company: Rubrik Security Cloud (protection of data, identities, and workloads across clouds) and Rubrik Agent Cloud (a platform for managing trusted AI agents within the organization).

The result is a system that operates on a goal-oriented model. The organization defines a business objective — for example, "recover all critical systems within 15 minutes after a ransomware attack" — and Rubrik AI independently assesses the situation, plans the steps, and executes them. Without human intervention, but under supervision.

The second key innovation is Agentic Guardrails — security guardrails that ensure the autonomous actions of AI agents remain auditable, attributable to a specific entity, and reversible. This is crucial in the context of growing concerns about so-called agentjacking attacks, where attackers compromise the AI agents themselves and exploit their permissions. Rubrik addresses this scenario right from the architectural level.

From manual processes to recovery orchestrations

Imagine a company hit by ransomware. The traditional approach: the security team identifies the extent of the damage, manually maps affected systems, verifies backup integrity, decides on recovery priorities, and carries out recovery step by step. All under time pressure, often on a weekend or at night. The entire process can take days to weeks, and every hour of downtime costs the company hundreds of thousands.

Rubrik AI promises to fundamentally change this scenario. The agentic platform automatically detects an anomaly, launches forensic analysis, identifies clean backup copies, and orchestrates multi-stage recovery across cloud environments. Weeks are supposed to turn into minutes. For context: according to IBM data, the average cost of a data outage in 2025 exceeded $4.8 million. Every hour saved means real money.

Who is Rubrik and why it matters

Rubrik (NYSE: RBRK) was founded in 2014 by investor and technologist Bipul Sinha. The company went public in April 2024 and has since been one of the most watched tech stocks on Wall Street. Its Rubrik Security Cloud platform now protects the data of thousands of organizations worldwide — from enterprise customers to government institutions and healthcare facilities.

In an era where AI-driven cyberattacks are growing in both sophistication and frequency, a defense built on agentic AI makes sense. AI vs. AI combat is no longer a sci-fi scenario — it is the everyday reality of security operations centers. With this move, Rubrik is making a clear statement: the future of cyber resilience lies not in faster humans, but in autonomous systems.

Where it fits in the market: Comparison with competitors

Rubrik is not the only one betting on agentic AI in cybersecurity. CrowdStrike with its Charlotte AI, Palo Alto Networks with the XSIAM platform, or Microsoft Security Copilot — all the major players are integrating AI agents into their security products. The difference is that most of them focus primarily on threat detection and response.

Rubrik is taking a different path — it specializes in data resilience and recovery. This is a segment where agentic automation is particularly valuable, because recovery processes are inherently repetitive, complex, and time-critical. By doing so, the company is building a defensive moat in an area that is not yet as crowded as traditional threat detection.

From the perspective of availability for European customers, it is significant that Rubrik runs infrastructure in the EU and complies with GDPR requirements. For Czech companies and institutions that must keep data within the European Union, this is a key parameter. The platform is available in English; Czech localization is not yet available — but that is standard for enterprise tools of this type.

Price and availability

Rubrik AI is part of the existing Rubrik Security Cloud platform and is available as an extension for current customers. The company has not disclosed an exact price — it depends on the scope of deployment, the volume of protected data, and the number of agents. As a rough estimate, enterprise Rubrik licenses range from hundreds of thousands to millions of crowns per year, depending on the size of the environment.

For smaller and medium-sized Czech companies, this is therefore not yet a product for everyday use. However, if you run critical infrastructure, financial systems, or healthcare data, investing in autonomous cyber resilience is starting to make economic sense.

Risks and open questions

Every autonomous technology also brings new risks. Agentic AI in security raises the question: what if the agent makes a mistake? What if it restores a system to a faulty state or overlooks a compromised backup? Rubrik's answer lies precisely in Agentic Guardrails — every agent action must be traceable and reversible. Still, this is a technology in the early stages of deployment, and real-world operational results will only become clear months down the line.

The second unknown is the regulatory environment. The European Union, through the AI Act, imposes strict requirements on high-risk AI systems — and autonomous security agents very likely fall into this category. How exactly European regulations will apply to tools like Rubrik AI is not yet entirely clear.

What it means for Czech companies

For Czech Chief Information Security Officers (CISOs), Rubrik AI primarily offers a new way to address the chronic shortage of security experts. The Czech cybersecurity market suffers from an acute shortage of qualified personnel — according to NÚKIB (the Czech National Cyber and Information Security Agency), hundreds of specialists are missing in the country. Autonomous agents that can handle routine and time-consuming recovery processes can partially compensate for this deficit.

At the same time, it holds true that Czech companies are frequent targets of ransomware attacks. In 2025 alone, NÚKIB recorded dozens of incidents that affected hospitals, government offices, and industrial enterprises. The ability to automatically and quickly recover systems after an attack is thus shifting from a "nice to have" to a competitive necessity. Agentic AI in this area is not a trendy gimmick — it is an evolutionary step that makes business sense.